The Best Social Media Marketing Strategies for Auto Repair Shops in the US

If your shop’s Facebook or Instagram page feels more like a ghost town than a bustling hub of customer activity, you’re not alone. Many auto shops struggle to get real engagement on social media — but the problem often isn’t social media itself, it’s the strategy behind it.

At ASC, we know the auto repair industry inside and out. We’ve tested and perfected social strategies that actually work for shops like yours. Here’s how to turn your social media from “meh” to a marketing powerhouse.

1. Post Your Own, Relevant Content

Your followers aren’t interested in random blog links from unrelated sites. They want your advice, updates, and personality. Share what’s happening in your shop, tips for car owners, and content that reflects your expertise.

2. Keep Your Brand Consistent

From your colours and logo to your tone of voice, your brand should be instantly recognizable in every post. A consistent brand builds trust and makes you stand

out in a crowded feed.

3. Be Part of the Community

Social media isn’t just about selling — it’s about connecting. Highlight local events, charity work, sponsorships, or customer stories. When your audience sees you as part of the neighbourhood, they’re more likely to choose you when they need service.

4. Put a Face to the Shop

People connect with people. Showcase your team in action — whether it’s a quick photo of a mechanic at work or a group shot celebrating a shop milestone. Our clients who post team photos consistently see higher reach and engagement.

5. Show the Work

Before-and-after photos and short videos of repairs or upgrades are social gold. They prove your skill, show attention to detail, and make for visually engaging content that builds credibility.

6. Share Customer Testimonials

Nothing builds trust like happy customers. Feature reviews with photos of their vehicles or record a quick video testimonial to share on your feed.

7. Educate Without Overwhelming

Break down automotive care into bite-sized tips like, “3 Signs Your Brakes Need Checking” or “Why Regular Oil Changes Save You Money.” Keep it simple, visual, and jargon-free.

8. Use Video & Reels

Short-form video dominates right now. Show quick repairs, behind-the-scenes moments, or a time-lapse of a project from start to finish.

9. Highlight Specials & Seasonal Offers

Tie promotions to the season — “Back-to-School Safety Checks,” “Winter Tire Specials,” or “Road Trip Prep Packages.” Timely offers get attention and drive action.

10. Ask Questions & Run Polls

Boost engagement by asking fun, easy-to-answer questions like, “Which classic car would you restore?” or “What’s your go-to road trip snack?”

11. Celebrate Milestones

From your shop’s anniversary to an employee’s 10 years of service, share your wins and thank your customers for helping you achieve them.

12. Show Your Personality

Let your page reflect who you are. A bit of humour, a car-related meme, or an interesting fact can make your brand feel more approachable and memorable.

About ASC

Based in Nashville, TN, ASC helps auto repair shops across the US keep their bays full with high-paying jobs. We know the auto repair business because we started this company in the back of a repair shop. That first-hand experience means we understand the challenges independent shop owners face — and we know what works. Trust our family-owned business to help your shop grow, attract better customers, and boost your bottom line.

The Bottom Line

Your customers are on social media every day. If your content isn’t connecting, it’s time to rethink your strategy. The right posts, done the right way, can keep your shop top-of-mind, drive more calls, and build a loyal customer base.

Need help with social media? Tired of getting no engagement? Contact ASC today. Book a free demo to see why our customers love what we do.

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ASC, The Leading Independent Auto Repair Shop Marketing Company