GOOGLE ADS

The marketing world has changed dramatically in recent years, and Google Ads is one platform that has been driving this transformation. Formerly known as Google Adwords, Google Ads is a Pay Per Click (PPC) platform that allows business owners or marketing professionals to advertise their brand on the web. By advertising on a platform where there are over 259 million unique visitors, 4.8 billion daily interactions, and over 5 billion search queries a day, there is no denying that Google Ads can help you reach your goals. Read on for a closer look at why you should use Google Ads and how to effectively utilize the platform to work for your business!

​

Almost every time you see an ad for a company’s landing page or product rank as the first, second, or third search result on a Google, is not just the result of good SEO, but likely a Google Ads campaign. Through Google Ads, a company pays to have an ad displayed to customers who search for relevant terms on Google Search and Maps. Once the company sets a monthly ad campaign, they can set an ad-spend cap that Google will follow, as well as choose target audiences globally or locally. This digital marketing tool is a great way for any business to get meaningful messaging in front of their target audiences.  As the campaign is running, you’re provided with measurable results, such as website clicks.