Unlocking the Power of Local Services Ads for Your Auto Repair Shop
- ASC
- Aug 15
- 2 min read
Updated: Sep 9
When it comes to advertising your auto shop, every dollar counts. The problem? Regular Google Ads often drain your budget with clicks that never turn into real customers. You could be paying for people who are just “window shopping” — or worse, for accidental clicks that lead nowhere.
That’s why Google’s Local Services Ads (LSAs) are a complete game-changer for auto repair shops.
Local Services Ads: Google’s Newest Gamechanger
Pay Per Lead, Not Per Click
With LSAs, you only pay when a real customer calls to book a service — not when someone casually clicks on your ad. This means your budget goes further, and every dollar works harder.
Google Guaranteed
Earn the green Google Guaranteed badge, which instantly builds trust with potential customers. It tells people that Google has verified your shop and stands behind your work.
Top Placement
Your ad shows up above standard Google Ads and organic results, making you one of the first options people see when they search for auto repair in your area.
Lead Filtering
No more paying for spam calls or irrelevant leads. LSAs allow you to filter out junk so your budget is focused on the customers you want.
Why LSAs Beat Traditional Google Ads for Auto Shops
With traditional pay-per-click ads, you have to constantly watch for wasted spend, fight for ad position, and hope the clicks turn into calls. LSAs flip the script by focusing on results, not traffic. If your goal is to keep your bays full with high-paying jobs, this is the smarter way to advertise.
Maximizing Your LSA Strategy
Understanding Your Audience
Knowing who your ideal customers are is crucial. Tailor your ads to speak directly to them. Highlight services that resonate with their needs. This targeted approach can significantly improve your lead quality.
Optimizing Your Profile
Your LSA profile is your storefront. Make it shine! Include high-quality images, detailed service descriptions, and customer reviews. A well-optimized profile attracts more leads and builds trust.
Tracking Performance
Use analytics to track your ad performance. Monitor which services get the most calls and adjust your strategy accordingly. This data-driven approach helps you refine your advertising efforts.
Engaging with Leads
Once you receive a call, engage with the customer. Answer their questions and provide valuable information. Building rapport can turn a lead into a loyal customer.
About ASC
Based in Nashville, TN, ASC helps auto repair shops across the US keep their bays full with high-paying jobs. We know the auto repair business because we started this company in the back of a repair shop. That first-hand experience means we understand the challenges independent shop owners face — and we know what works. Trust our family-owned business to help your shop grow, attract better customers, and boost your bottom line.
Ready to Stop Wasting Money and Start Getting Results?
Local Services Ads can transform how you bring in new business — but setting them up the right way is key. That’s where ASC comes in.
Book a free demo today to see how we can launch LSAs for your shop and start delivering the calls that matter most.